Project Vesta � Image-Based Room Visualization & Live AR Assisted Sales
Work/Case Studies/Project Vesta
Visual Commerce & Augmented RealityPortfolio codename — client identity withheld under NDA.
Project Vesta

Image-Based Room Visualization & Live AR Assisted Sales

Reversed the traditional home decor buying journey from static product browsing into an interactive visual commerce experience, allowing customers to upload their bedroom photos and receive live AR video styling consultations.

Engagement Scope: Visual Product Experience & Live AR Video Calling Architecture

Delivered browser-based image room visualization and subsequent live AR video styling consultation pipeline.

System ArchitectureProduction EngineeringPerformance Optimization
01The Problem & Business Challenge

Home textile customers struggled to visualize how curtains, bedsheets, and linens would look in their specific bedrooms, leading to high cart abandonment and return rates. Native AR apps faced an 85%+ drop-off at the app store download step.

02The Architectural Solution

Reversed the buying paradigm: customers upload a photo of their bed or room, computer vision algorithms detect angles and ambient lighting, and candidate textile patterns are rendered contextually with realistic drape shadows. Extended the platform into a live WebRTC AR video call where showroom stylists project swatches onto the customer’s room in real time.

03What We Built & Execution Details

Built 100% browser-based WebGL perspective warping and multiply-blend shadow filtering to retain existing bedding folds under new pattern overlays. Integrated WebRTC video calling with live AR overlay synchronization for remote store sales consultations.

04Engineering Challenges & Trade-Offs

Rendering flat 2D textile patterns onto rumpled 3D bed fabrics realistically in-browser without full 3D meshes; synchronizing real-time AR canvas elements over fluctuating mobile WebRTC video connections.

Measured Commercial Outcome

Bridged the white-glove showroom experience to mobile web; eliminated app-download drop-off; significantly reduced color/fit return rates; created a high-conversion visual sales journey.

Documented metric during engagement period
My Contribution & Role
Lead Product Engineer & Creative Technologist

End-to-end technical leadership: domain modeling, system architecture, database design, hands-on production code, and zero-defect deployment.

Technologies Deployed
WebGL / CanvasComputer VisionWebRTCNext.jsTailwind CSSNode.js
Related Blueprint
Inspect Technical Architecture
View failure mode analysis
Confidential Engagement

Presented under fictional portfolio codename. Specific commercial entities and confidential operational identifiers have been withheld to respect non-disclosure obligations.

“For home décor and textile products, the biggest barrier is visualizing the product in the customer’s space. By introducing web visualization first and extending it into live AR video calling, Shubham helped us recreate the in-store buying experience online.”
Head of E-Commerce
Executive Sponsor • Confidential Bedding & Home Textiles Retailer
Verified Engagement
Absolute IP Ownership

You own the system.
The code. The infra. The data.

Software should not become valuable enough to matter and then be impossible for the client to own or operate.

Everything I build is 100% client-owned intellectual property from day one. You own the code, the accounts, the infrastructure, and the data. No vendor lock-in.

What belongs to you in full:

  • 01Source code & Complete Git Repositories
  • 02Apple, Google & Enterprise Developer Accounts
  • 03Cloud Infrastructure, VPCs & Production Databases
  • 04Figma Design Files, Assets & Documentation
  • 05CI/CD Deployment Pipelines & Signing Keys